Our Services
CU
Results
Relevant.
Mission-Driven.
Sustainable.
CU Results is integrated consulting. We’re here to help your credit union maximize its impact in your community and fully embody the cooperative spirit of community development finance.
Our engagements range from comprehensive, multi-year roadmaps to focused advisory projects. A full CU Results roadmap engagement is a deep dive into your policies, lending practices, membership profile, financial performance, and market landscape. We analyze community needs alongside your balance sheet and growth goals, creating a clear, prioritized five-year action plan designed to strengthen performance and expand impact.
We also solve specific challenges: refining outreach to underserved members, aligning lending with CDFI requirements, expanding field of membership, or conducting targeted policy reviews. Every engagement is led by a seasoned lending expert with decades of hands-on experience.
The result is strategy you can execute, with measurable outcomes for both mission and margin.
We co-create your five-year plan to increase relevance, impact, loans and members.
We do this through analysis of:
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Environment and Market
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Membership
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Products
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Development Services
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Partnerships
Learn More
The Quiet Forces That Decide Every Loan
A loan can be approved and still leave a borrower feeling diminished. In this second executive insight report, Joe Brancucci examines the small, often invisible experiences that shape trust long before and long after a decision is made. From public exposure and the anxious middle to repeated documentation, staff emotional load, and leadership posture, he reveals the emotional architecture that determines whether lending becomes a relationship or remains a transaction.
Lending Is Dead: Long Live Lending
Explore why traditional lending is no longer enough, and what it takes for credit unions to become truly compelling. Veteran credit union leader Joe Brancucci dives into how your institution can move from product to purpose, policy to possibility, and control to empowerment. The included Leadership Workbook introduces the next step with exercises and discussion prompts.
Case Study: Fort Randall FCU
Fort Randall FCU’s journey shows what’s possible when a credit union leads with heart, embraces its purpose, and isn’t afraid to ask for the right kind of help. With a strong foundation, the right partners, and a clear vision for their community, they’ve turned strategy into action — and action into impact.
Increasing Your Target Market Lending Webinar
Looking to increase your CDFI lending in 2024 to meet compliance goals in 2025? Providing your Target Market with financial products and services is not only key to your mission, it's a requirement for retaining your CDFI status. Five of our own CDFI Lending experts share best practices and advice in this lively panel discussion.
Get in touch to start a conversation about where your credit union is headed and how CU Results will get you there with clarity and confidence.