Credit Union Consultants

Diversity, Equity & Inclusion

Are you ready to increase innovation, staff retention, job satisfaction & profitability?

DEI creates organizations 35% more likely to have above-average earnings. 

DEI influences two-thirds of job seekers employment decisions.

DEI retains employees, reduces turnover and increases job satisfaction.

Why DEI - Learn the Value and Foundation
7 Ways to Calculate the Value of DEI


Improvements in DEI can boost financial performance, improve employee performance, foster more innovation, improve member satisfaction and more.​ Help keep your credit union on the leading edge of growth and performance.

The 5 Pillars of DEI


You understand DEI is a moral responsibility, with the ability to increase organizational performance and have bottom line impact. You're eager to get started on building out your strategy, but you have no idea what to do next. Here's how you find out.

How To Get Started 

DEI is a popular subject these days. You no doubt understand the importance of improving your credit union's Diversity, Equity and Inclusion. But where do you actually start? And how? You might be afraid of:

  • Going down a wrong path—wasting time and money on something your credit union doesn’t need.

  • Not knowing what you don’t know, and completely ignoring something that could cause all your hard work to crumble.

  • Hiring a consultant who isn’t qualified.

  • Receiving “boxed” solutions that don’t fit your credit union’s culture.

  • Being blamed when the plan doesn’t work (and feeling like you’ll never be able to do enough research to get started).


If you’re not sure, you’re not alone. While every credit union culture (both where you are starting and where you want to go) is unique, we have some great proven paths to help you get there without wasting time on initiatives that don’t matter (or forgetting the problems you don’t know exist).


Ronaldo Hardy, our Chief  People Officer and head of DEI services, is available for an introductory conversation that will allow you to see if there is any way we can support you to help your credit union incorporate DEI quickly, thoroughly, and efficiently. 

Learn More About Our DEI Services
Unconscious Bias Assessment


For a credit union ready to commit to Diversity, Equity and Inclusion, the core of our services is the unconscious bias assessment. This is an extensive, quantitative and qualitative review of a credit union’s staff, leadership, policies and practices.


The process begins with staff, including leadership, taking Harvard’s Implicit Association tests to determine the baseline level of employee bias. Results will be collected anonymously and analyzed in aggregate.


We then conduct one-on-one interviews with all executive Leaders and other key Managers (HR & Lending, Collections, and Member Services).


We also conduct a thorough review of all established policies and practices, including:

  • internal and external recruiting practices

  • team members, leadership, and volunteer composition

  • disciplinary actions by race and gender

  • lending, collections, and HR policies, procedures, and practices


At the end of the assessment, we provide your credit union with a report detailing our findings. This report will contain a custom roadmap of the steps your credit union needs to take in its DEI journey, along with model KPIs you can apply to your organization. The process is wrapped up with a 60-minute training session that tackles the most vital areas uncovered by the assessment. This can be done for any size group, in person or virtually.


At this point, your credit union may choose to take the roadmap and continue the process, or we can work on a custom consulting plan to ensure your credit union achieves its DEI goals quickly, thoroughly, and efficiently.

Credit Union DEI Certification

An excellent way for a credit union to take charge of its own DEI improvements is with the credit union DEI certification course. This starts with and includes the Unconscious Bias Assessment and adds a rigorous course of study for two participants from your credit union, as part of a cohort of up to seven credit unions. Each month for the first six months, the cohort gathers virtually for a half day of classes, seminars and debate. Over the following six months, participants will formulate and lead to completion a DEI project specific to their credit union, under our guidance. Members of the cohort will be able to connect with each other during this time for peer-to-peer feedback. At the end of the 12 months, all participants in the program will present their projects and each participating credit union will become a DEI Certified Credit Union.


The coursework portion of this program goes deep into the DEI issues organizations face but may not know how to solve. Topics include, but aren’t limited to:


  • DEI definitions: Diversity, Equity, Inclusion, Accessibility and Belonging; Power, Privilege, Prejudice, Racism

  • The Construction of Race

  • Dissecting Systems of Oppression

  • Implicit Bias

  • Gender Diversity and Gender Identity

  • Cultural Expression + Code Switching

  • Socioeconomic Diversity + Financial Access

  • The pathways to eradicating poverty

  • The role of CDFIs in addressing financial inequities

  • Creating additional access to credit in your community

  • Strategic product design

Individual DEI Certification

Your credit union may not be ready to undergo a complete Unconscious Bias Assessment, but may still want to move forward in improving DEI. Or perhaps you want to see if our approach to DEI is right for you before committing to a more intensive process. We offer a year-long course of study similar to that in the CU Certification, but geared toward individuals. Participants join a cohort of up to 20 individuals, participating in the half-day classes and seminars for six months and then spending the next six months on an individual project, under our guidance. Upon successful completion and presentation of their project, the individual will be granted a certification in credit union-specific DEI practices.

Speaking, Training, and Consultation

You may already have a specific need for DEI consultation or training that you’ve identified. Or perhaps you’re interested in having Ronaldo Hardy speak to your board, team, or league. Custom training and presentations are available.

Are you ready for a more profitable, inclusive credit union where people love to work? We can help.