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Lending is Dead: Long Live Lending
A CU Results Executive Insight Report
The world does not need more relevant credit unions; it needs more compelling ones.
In this new executive insight report, Joe Brancucci reveals how credit unions can rewrite the future of lending. He discusses moving from product to purpose, policy to possibility, and control to empowerment.
To continue the conversation, the included leadership workbook contains exercises and reflections to help you begin your credit union’s journey to compelling.

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