Jessica LaRocca

A credit union dynamo, Jessica has worked every position in credit unions from handy(wo)man to CEO. She’s led credit union mergers, core conversions, FOM expansions, branch construction, partnership and product development and implementation.

At the heart of all of these roles, her passion is finding ways to save people money by leveraging financial counseling in lending. She came to CU Strategic Planning in order to reach millions of consumers in the same way that she reached thousands in her previous role as Chief Strategy Officer at Southwest Louisiana Credit Union, a multi-CDFI award winner.

Her efficiency and process-creation mastery are assets to CU Strategic Planning and its credit unions. Those skills are well-honed from her tenure as a credit union executive and multiple higher education degrees—earned as Magna and Summa Cum Laude in Accounting and Paralegal with minors in Math and Computer Science and Business Management. Jessica kept all those spinning plates balanced with prolific volunteerism spanning 14 organizations, including the Southwest Louisiana Economic Development Alliance, Asset Builders and Kidney & Pancreas Transplant Friends (a survivor herself).

Jessica’s positivity and faith shape her view that she is blessed. Married to her best friend with three adult children whom she describes as kind, honest people, she is truly Ms. Positivity!